'Making Meaningful Digital Content When Everyone’s Exhausted’

A presentation title slide. The background is colorful, fading from pink to orange to blue-green. There are flowers, the DISCO logo, circular images of the speakers, black and white text
A presentation slide. The background is colorful, fading from pink to orange to blue-green. There is a black table with black text within, which is titled "Creating New Social Media Metrics of 'Success'".

Presented at the Allied Media Conference 2022

In a media-saturated pandemic world, what kind of content makes the most impact? What inspires action instead of numbs? And how do you make content that aligns with your values while navigating the nuances and trends of social media platforms? What kind of content imagines a new world instead of perpetuating current harms?

At Allied Media 2022, the DISCO Network lead a collaborative strategy session exploring how to make value-aligned content that engages audiences in complex questions and considers various media. Through co-creating a media tool kit, we reflected on our relationships to production and consumption and create alternative models for accessible content. The tool kit includes strategies for community-oriented content and PR, which prioritizes well-being and mindful engagement with social media and technology.